Strengthening Family Foundations through the
Power of Stories Through more than three decades of working with family
foundations, Don Brown, founder and CEO of FAMILY OFFICE, a wealth management
firm, has developed a vision for helping his clients preserve what matters
most.
The
family foundations Don works with are often deeply connected to their
communities, and they desire to make a significant impact on future
generations. Through the philanthropic division of FAMILY OFFICE, Don
encourages these families to capture meaningful stories about their grant-giving
in order to use their foundations as “family universities.” He believes that
preserving stories unifies family members around shared values and teaches the
younger members of the family about the philanthropic process. “Financial
advantages enjoyed by families should be shared with others and should reflect
the values that the family has lived with for generations,” Don said.
“Each generation is the steward of the family
legacy, and each generation should attempt to enhance the work of their forebears.
The legacy and values of the family should be recorded and preserved to form
the framework upon which future generations can be reliant. Without intentional
efforts at recording and preserving these values, the family often withers.”
More than Grant Reporting However, Don acknowledges that capturing a family’s
values can be difficult.
Most families record the impact of their
charitable giving through written grant reports provided by the grantee, but
Don notes that these reports are duly archived and rarely seen again. Because
of this, the reports fall short of being inspirational and do nothing to unify
family members around shared values. Don opts instead for telling the stories
of how each grant changes the lives of individuals or benefits the community at
large. He believes that these stories will live on forever, having a greater
impact on the way families work together. To accomplish this type of
storytelling, which demands much more than a conventional (and often boring)
grant report, Don looks to FamilyArc’s Professional Services teams.
“Storytelling is a powerful tool. It allows us
to make an emotional connection with others; it inspires; it motivates,” Don
said. “FamilyArc helps preserve memories and provides a continuum of family
legacy. They capture life through the magic of our new digital world and create
a family repository for memories. This adds a cohesive thread upon which future
generations will be able to build their lives.”
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